TOEBEANSTERS
COLLECT THE WORLD,
One Toebean At A Time
A playful world of culture, travel, and storytelling—
made to be held, shared, and remembered.
Ever chased a city’s magic through winding streets, only to feel it slip away the moment you leave?
We have—and that’s why we created Toebeansters.
Inspired by a restless love of travel and discovery, we turn the world’s most unforgettable places into tiny, huggable guardians. Each one captures the spirit, stories, and soul of a place.
Because exploration doesn’t end when the trip does. Even when you can’t get there yet, you can still capture the feeling—hold it close, and imagine what’s next.
Become a TOEBEANSTER — hold the world. ♥





A NEW WAY TO EXPERIENCE THE WORLD
Inspired by Places
Each TOEBEAN is shaped by the foods, culture, symbols, and stories that define cities around the world.
Made to Be Collected
Thoughtfully designed plushies that are more than cute—they’re meaningful, memorable, and made to last.
Made to Be Collected
Every TOEBEAN captures a moment, turning experiences into something you can hold onto.
Collect More Than Places
- Discover a Place: Step into new cities through their culture, flavors, and stories—feel what makes each one unforgettable.
- Collect a TOEBEAN: Bring that place to life with a carefully crafted plush companion, inspired by its spirit and soul.
- Hold the Memory: Keep it close, relive the feeling, and carry a piece of your world wherever you go.
- Keep Exploring: Continue the journey—never stop exploring.
THE WORLD IS COMING TO LIFE
Two ways to explore every city:
City Guide Toebeans capture the soul, stories, and personality of a place. They are the keepers of legends.
City Favorites Toebeans bring its flavors, traditions, and everyday moments to life. They are the keepers of joy.
Together, they let you experience a city—and keep it—your way.
What is a TOEBEAN?
More than a plushie
A TOEBEAN is a small piece of the world—designed to capture the spirit of a place through its culture, stories, and symbols. It’s something you don’t just collect—it’s something you connect to.
What is a TOEBEANSTER?
Not just collectors
TOEBEANSTERS are curious, connected, and inspired by the world around them. They collect more than things—they collect moments, stories, and places that stay with them.
THE WHY
Not just souvenirs
The best parts of travel aren’t things you can pack.
They’re the moments that catch you off guard, the places that stay with you, and the stories you carry long after you leave.
Toebeansters exist to hold onto those moments—and make them yours to keep.
So you never lose what you’ve found—and never stop searching for more. ♥
Be first to collect the world
Follow the journey as Toebeansters come to life—one city, one story at a time.
Be part of what’s unfolding.
Let's build something together
We’re always open to collaborations with retailers, tourism boards, cultural institutions, and creative partners.